Abstract:
Shopping malls contribute to business more significantly than traditional markets which were viewed as simple convergence of supply and demand. The evolution of shopping mall followed the changes in consumers’ and retailers’ behavioural pattern. This is evidenced in the complexity of consumer’s shopping pattern and the retailer’s behaviour in agglomerated retail centres. The need for shopping necessitated the construction of multiple retail outlets enclosed in a single building. Most neighbourhood shopping centres were built to satisfy the neighbouring community’s shopping needs. Shopping malls attract buyers and sellers induce customers providing enough time to make choices as well as recreational means of shopping. They also serve as a catalyst for urban social interactions, providing interesting experiences for visitors to the facility. This design report is about enhancing consumerism through spatial configuration in malls. It will deal with how architecture affects consumerism in relation to planning and design. In trying to achieve this, architectural objectives, functional and spatial organisation will be synthesized in such a way that consumers’ interest will be enhanced.
