ADEDAYO-DARE, IMOLEAYO CHRISTIANA; ADEDAYO-DARE, IMOLEAYO CHRISTIANA
(Federal University of Technology, AkureFederal University of Technology, Akure, 2016-11)
This study on the effects of product brand identity on consumers’ purchase decision of The Federal University of Technology Akure’s investments, was carried out in The Federal University of Technology, Akure, Ondo State, ...