ASSESSMENT OF ANIMATION PRODUCTIONS FOR CONTENT CREATION IN SOME SELECTED TELEVISION STATIONS IN LAGOS STATE, NIGERIA

Abstract

Animation has over the years being a medium of creating comical or humorous expression basically to entertain. However, in recent years, particularly in Nigeria from the years 2000s, animation has also been an essential medium for disseminating important information. Based on the pilot study conducted by the researcher among some selected TV stations in Lagos State, Nigeria revealed that most of the animation featured are targeted towards entertainment. The researcher therefore went further to carry out an in-depth study to investigat the usage and nature of animation programme aired by some selected TV stations in Lagos State. Survey method was employed to gather data for the study while descriptive statistics including frequencies, percentages, mean and standard deviation were used to analyse the data for all its objectives. On the extent of application of animation for development communication in selected TV stations, it was observed from the findings that the time and frequency of featuring animation in programmes aimed at development communication by the TV stations are grossly inadequate. This is so, in view of the fact that sufficient time may be needed to impact TV viewers positively when airing programmes that feature animations. The study therefore recommends that the use of animation in various TV programmes, most especially for purposeful informative and educative programmes should be highly encouraged for better results. More programmes with good story lines consciously aimed at development communication with rich animation content should also be introduced by the TV stations in Nigeria. Finally, programme producers and other TV professionals should work closely with graphic designers and animators so as to come up with impactful animated programmes for the teeming TV viewers in Nigeria.